Daily SEO News

Posted by seomoz.org/users/view/21348″>great scott!

So last week Eric Enge interviewed everybody’s favorite Spam Cop, blog/”>Matt Cutts (not to be confused with everybody’s favorite Axe Cop), about all sorts of juicy Googleyness. You can read the whole enchilada over at Stone Temple, or view an seomoz.org/blog/an-illustrated-guide-to-matt-cutts-comments-on-crawling-indexation”>illustrated version Rand put together (I recommend you do both, it’s really good material).

The interview shed a lot of light but also inspired some confusion and questions, especially about how much of a site Big G will or won’t crawl.  If you’ve got a big site, say an e-commerce site with lots of flexible navigation and categorization, this could be a big problem for you. Fear not!  This week’s Whiteboard Friday will show you a clean, simple way to allow for both great usability for your visitors and compact, straightforward crawlability for the engines.

You might also want to check out this older, but relevant post on seomoz.org/blog/diagrams-for-solving-crawl-priority-indexation-issues”>diagrams for understanding crawl priority.

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seomoz?a=I56SS5u2bHM:lHW1pP7KL44:yIl2AUoC8zA”>seonews.seolair.com/wp-content/plugins/wp-o-matic/cache/80f68_seomoz?d=yIl2AUoC8zA” border=”0″> seomoz?a=I56SS5u2bHM:lHW1pP7KL44:7Q72WNTAKBA”>seonews.seolair.com/wp-content/plugins/wp-o-matic/cache/80f68_seomoz?d=7Q72WNTAKBA” border=”0″> seomoz?a=I56SS5u2bHM:lHW1pP7KL44:F7zBnMyn0Lo”>seonews.seolair.com/wp-content/plugins/wp-o-matic/cache/80f68_seomoz?i=I56SS5u2bHM:lHW1pP7KL44:F7zBnMyn0Lo” border=”0″> seomoz?a=I56SS5u2bHM:lHW1pP7KL44:V_sGLiPBpWU”>seonews.seolair.com/wp-content/plugins/wp-o-matic/cache/80f68_seomoz?i=I56SS5u2bHM:lHW1pP7KL44:V_sGLiPBpWU” border=”0″>

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Posted by seomoz.org/users/view/111032″>adamf

First, let me make a quick introduction. Normally, I spend my time focused on new products at seomoz, working with a great team of people that design and build our new tools and features. Today I am excited to use my first blog post to announce our new seomoz.org/seo-toolbar”>seo toolbar for Firefox, and tell you about some of the powerful features we have added.

seomoz.org/seo-toolbar”>seonews.seolair.com/wp-content/plugins/wp-o-matic/cache/5d442_download-seo-toolbar2.jpg” alt=”Download the seo Toolbar” />

As a quick reminder, all of these new features are free, and will be available to anyone who downloads the Firefox seo Toolbar!  However, we still reserve advanced link data for PRO members.

So, on to the features. To add a little color to my descriptions, I’ve also asked some seo experts you may recognize to preview the toolbar and talk about how they use the new features.

1. New SERP Overlay

This new Search Engine Results Page overlay was designed to offer the most relevant link data without getting in the way. You can now use our toolbar to see which search results are getting the most links, and click Explore to run a full analysis in Open Site Explorer. To turn on this overlay, click the settings button on the toolbar, and select SERP Overlay.

 seonews.seolair.com/wp-content/plugins/wp-o-matic/cache/78dbd_SERP-Overlay(1).png” />
 

seonews.seolair.com/wp-content/plugins/wp-o-matic/cache/78dbd_21379.jpg” /> "I get the best ‘feel’ for abstract metrics by seeing them in familiar places. I find it easiest to understand the new metrics by seeing them on search results I’m familiar with; as an added bonus, this is one of the most helpful analyses you can do when looking at a new SERP for the first time." –Will Critchlow

2. Page Authority and Domain Authority

Page Authority and Domain Authority have taken their place as the primary metrics in the toolbar. These two predictive metrics will give you the best indication of how authoritative pages and domains are. If you miss having mozRank and mozTrust available at a glance, don’t despair!  You can add these back into the toolbar by selecting them from the settings menu.

seonews.seolair.com/wp-content/plugins/wp-o-matic/cache/78dbd_toolbar-metrics.png” alt=”Toolbar Metrics” />

3. Surf Like a Search Engine

We have added new settings that allow you to hide images, turn off JavaScript, and even set your user agent. This will help you see pages like the search engines do, and identify potential bad page behaviors. And just to help out, we’ve added a handy little overlay to keep you aware of when any of these features are set. Just click the link in the overlay and all of your settings will return to normal.

seonews.seolair.com/wp-content/plugins/wp-o-matic/cache/78dbd_set-user-agent(1).png” alt=”set user agent” />

seo” class=”user_photo” src=”http://seonews.seolair.com/wp-content/plugins/wp-o-matic/cache/78dbd_44209.jpg” /> "The new user agent switching means I’ve removed another plug-in from Firefox. I love my seo plugins but I also think there’s such a thing as having too many. Go for simplicity is what I always say. Special love goes out to disable JavaScript, too – I actually caught a nice bit of hidden link spam with this last week! Disable images is a sure fire way to check out the image alt attributes on a web page too. Nice." –Richard Baxter

seonews.seolair.com/wp-content/plugins/wp-o-matic/cache/78dbd_21379.jpg” /> "I don’t want to take credit for an awesome feature. OK. I want to take credit for an awesome feature. After constantly forgetting I was surfing as googlebot and getting chucked out of Google calendar etc I asked for this feature and it’s just as awesome as I hoped it would be. " 

4. New Data in the Analyze Page Overlay

Our analyze page overlay has also been enhanced with a number of new, useful data points, including

• Page Download Time – this becomes more important with Google’s announcement that speed matters.
• Text to Code Ratio – Is there more code on your page than content? Don’t make the search engines sift through too much code to find the relevant content.
• HTTP status codes – Find out the status code of the current page, and learn which redirects were involved in getting you there.

seomoz.org/img/upload/status-code-overlay.png” />
 

seonews.seolair.com/wp-content/plugins/wp-o-matic/cache/e58df_63.jpg” class=”user_photo” alt=”randfish” /> "The overlay is still the most valuable thing for me. I must use it 5+ times every day to get quick info about how many links are on a page, whether it’s using rel="canonical" or whether the keywords are properly included in the right page elements. I hate using ‘view source’ and searching through code; overlay FTW!" –Rand Fishkin

seonews.seolair.com/wp-content/plugins/wp-o-matic/cache/e58df_78590.jpg” class=”user_photo” alt=”RobOusbey” /> "The http status codes feature is my favourite new addition to the tool. There’s not more reloading and hunting through LiveHTTPHeaders reports – this lets me very easily see the redirect route taken in getting to the current page." –Rob Ousbey

5. Quick Access to Tools from seomoz and Third Parties

The tools dropdown has been expanded to include fast access to the latest seomoz tools as well as a wealth of other helpful resources, including traffic data, Twitter tools, and domain info.
 

seonews.seolair.com/wp-content/plugins/wp-o-matic/cache/e58df_tools.png” />

I hope you enjoy the new toolbar. Please give it a try, and be sure to send feedback so we can keep making it better. You can easily send feedback by clicking on the light bulb icon seonews.seolair.com/wp-content/plugins/wp-o-matic/cache/e58df_lightbulb.jpg” /> on the toolbar.

seomoz.org/seo-toolbar”>seonews.seolair.com/wp-content/plugins/wp-o-matic/cache/5d442_download-seo-toolbar2.jpg” alt=”Download the seo Toolbar” />

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Anywhere there is controversy you will find many marketers who will opine and try to shine the lights on themselves about how wonderful they are and how much they help everyone else and how everyone should link to them in the controversy. But when the attention dies down it turns out few marketers hold true to their promises and stick with their principals.

It is usually the unsung heroes that make a difference, not as a cheesy marketing strategy, but because they believe in doing the right thing, even if it is at great personal cost.

Not sure if you remember the hoopla about Jason Gambert (professional douchebag) trying to trademark the word seo, but many industry professionals were up in arms about it. In spite of some of the larger companies having big-jaws-a-flapping and in house legal teams, and the industry having perhaps some of the MOST USELESS AND SELF PROMOTIONAL cash flush “non-profit” trade organizations in the entire world (cough…SEMPO…cough), Rhea Drysdale was left to seo/seo-trademark-application-terminated/”>spend a couple years and $17,004.33 fighting the bogus trademark.

A few years back I spent about $35,000 to $40,000 fighting Traffic Power, and while it was painful back then, to this day I am glad I did it. But one of the things that surprised me back then was that for all the noise, few people cared enough to offer a $1 to help fight the good fight. Some friends seobook.com/traffic-power/”>helped in a big way…but I was still like $30,000+ in the hole and stuck dealing with a lot of stress.

Lets not leave Rhea with that feeling.

Her Paypal email address is rhea_drysdale@yahoo.com. I just donated $566.81, and if about 29 more of us do the same, then we will help cover her legal expenses. Even if you can’t donate that much, every $ helps…given the size of the industry (and the alleged concern certain individuals showed) we should easily be able to cover 100% of her legal fees. Even at the $50 or $100 level, it will still add up quickly with your help. Please seolair.com/”>blog/about/”>shower Rhea with links too…she earned them

Update: Its worth adding that Jonathan Hochman collaborated early in this case with Rhea and choose a different legal strategy. He also spent about $10k fighting this battle but the court threw out his challenge on a technicality, so while many of the other industry supporters were nothing more than self promoters, Jonathan is also a good guy here.

Some people email you out of the blue accusing you of things that are not true while being rude and condescending. One person stated that they were certain I sold their email and that I am unethical and etc etc etc

My response was short and sweet
“go ___ yourself. we don’t sell our user information.”

To which there was a response about how I am not very professional. And the thing is, how are you supposed to respond when people falsely accuse you of criminal conduct while using your services for free AND insulting you?

Is there a professional way to respond?

Does the person who gave you no benefit of the doubt, insulted you, and wasted your time somehow deserve the benefit of the doubt? If yes, why? They certainly didn’t give you any.

The way I look at business is that being short and sweet (or short and sour, in some cases) is probably one of the most professional things you can do. You only have so many hours to live and you only have so much time to service paying customers. The worst thing you could do is give someone like that the benefit of the doubt after they walked all over you, because then they might become a customer. And that type of person tends to be abusive, lazy, rude, selfish, and ignorant. Not a good customer.

If you don’t enjoy what you do then its best to stop doing it. Part of ensuring work is enjoyable is filtering out those who do not fit.

So if a person says “___ off” at hello, then, if you are concerned with professionalism, reciprocating is the best thing you can possibly do. Any other course of action simply wastes time that could be spent servicing real customers – which certainly isn’t very professional.

Wordpress is among the several choices offered to seolair.com/”>bloggers who are searching for a totally free software tool over the internet, so that it is quite simple to be able to put up their own seolair.com/”>blogging site. The software is simple to operate, supplies several types of templates while offering really good support for seolair.com/”>bloggers. There are numerous possibilities open for seolair.com/”>bloggers, and different seolair.com/”>blog programs could very well be better known and offer slightly differing specifications, but many seolair.com/”>bloggers are very pleased with Wordpress.

The following information will include a bit of good info for seolair.com/”>bloggers who will be considering running a weseolair.com/”>blog utilizing Wordpress, that include reasons to choose Wordpress, recommendations on starting a new seolair.com/”>blogging site, as well as info on the service supplied through Wordpress. By analyzing these details along with their own individual basic research, seolair.com/”>bloggers have the ability to decide whether Wordpress is actually acceptable or whether they need to try a different seolair.com/”>blogging site network.

Best seolair.com/”>blog Software: Reasons to choose Wordpress

There are many good reasons to choose Wordpress to set up a new seolair.com/”>blogging site. Well-known interests can include a great variety of templates, being able to categorize and tag content material easily, functions that include spell check, previews and even autosave, being able to publish articles, audio formats and even movie formats, many types of security options not to mention being able to monitor statistical information and facts relevant to your seolair.com/”>blog together with other wonderful features.

Some attributes could be more useful for some seolair.com/”>bloggers compared to others therefore determining if Wordpress might be best for you will normally be dependent on personal preference. As an example, seolair.com/”>bloggers that have little or no programming expertise will likely take pleasure in the assortment of templates available on Wordpress, while seolair.com/”>bloggers who are concerned about security issues could very well be a lot more concerned with the security solutions with Wordpress. Cautiously checking out most of these capabilities may help seolair.com/”>bloggers determine whether they will start a seolair.com/”>blogging site through Wordpress.

Easy seolair.com/”>blogging Software: Establishing your seolair.com/”>blogging site using Wordpress

seolair.com/”>bloggers who opt to start a seolair.com/”>blogging site using Wordpress definitely will not be upset by how much time it requires to set up a new seolair.com/”>blogging site. A new seolair.com/”>blogger is able to basically start a seolair.com/”>blogging site with Wordpress after only minutes. The only real necessities when it comes to beginning a new weseolair.com/”>blog are a valid e-mail address in addition to a username. The seolair.com/”>blogger types in these details in the signup web page and then is provided with a password practically instantaneously. Subsequently the seolair.com/”>blogger just needs to have a look at their e-mail, follow the activation link provided and make use of the password provided and then the process is actually completed. The seolair.com/”>blogger can start running a seolair.com/”>blog instantly.

Best seolair.com/”>blog Software: Support Provided through Wordpress

Wordpress offers you lots of support for seolair.com/”>bloggers of all skill ranges. The support supplied with Wordpress is comprised of your being able to speak to their support team members plus the ability to attain help by many other members through the use of online community forums. Even though the support personnel have proven to be remarkably responsive, a number of seolair.com/”>bloggers benefit from being able to communicate with other seolair.com/”>bloggers with community forums. This is because the community forums happen to be active 24 hours a day and then seolair.com/”>bloggers can find help from peers anytime.

seolair.com/”>blog Management Software: Being profitable With Your Weseolair.com/”>blog

One of the best elements about Wordpress is you are able to host your own seolair.com/”>blogs on your server, utilizing the website name you decide on. This situation lets you establish seolair.com/”>blogs which will pull in money by advertisements on the weseolair.com/”>blog, or possibly with the help of Google Adsense or various online advertising services.

Any time you are looking at being profitable utilizing your seolair.com/”>blogs, the main factor will be to make a variety of seolair.com/”>blogs in numerous markets after awhile. This action is often unbelievably time intensive, even for the most skilled seolair.com/”>blogger.

If you would like to discover more about a software application that can duplicate your seolair.com/”>blogs simply, you may click the following link (Create And Upload seolair.com/”>blog To Your Website Software).