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Best Blog Software: Start Up Your Web Log Swiftly And Easily Whether You’re A Beginner Or Advanced User

Friday, March 19th, 2010

WordPress is among the several choices offered to seolair.com/”>bloggers who are searching for a totally free software tool over the internet, so that it is quite simple to be able to put up their own seolair.com/”>blogging site. The software is simple to operate, supplies several types of templates while offering really good support for seolair.com/”>bloggers. There are numerous possibilities open for seolair.com/”>bloggers, and different seolair.com/”>blog programs could very well be better known and offer slightly differing specifications, but many seolair.com/”>bloggers are very pleased with WordPress.

The following information will include a bit of good info for seolair.com/”>bloggers who will be considering running a weseolair.com/”>blog utilizing WordPress, that include reasons to choose WordPress, recommendations on starting a new seolair.com/”>blogging site, as well as info on the service supplied through WordPress. By analyzing these details along with their own individual basic research, seolair.com/”>bloggers have the ability to decide whether WordPress is actually acceptable or whether they need to try a different seolair.com/”>blogging site network.

Best seolair.com/”>blog Software: Reasons to choose WordPress

There are many good reasons to choose WordPress to set up a new seolair.com/”>blogging site. Well-known interests can include a great variety of templates, being able to categorize and tag content material easily, functions that include spell check, previews and even autosave, being able to publish articles, audio formats and even movie formats, many types of security options not to mention being able to monitor statistical information and facts relevant to your seolair.com/”>blog together with other wonderful features.

Some attributes could be more useful for some seolair.com/”>bloggers compared to others therefore determining if WordPress might be best for you will normally be dependent on personal preference. As an example, seolair.com/”>bloggers that have little or no programming expertise will likely take pleasure in the assortment of templates available on WordPress, while seolair.com/”>bloggers who are concerned about security issues could very well be a lot more concerned with the security solutions with WordPress. Cautiously checking out most of these capabilities may help seolair.com/”>bloggers determine whether they will start a seolair.com/”>blogging site through WordPress.

Easy seolair.com/”>blogging Software: Establishing your seolair.com/”>blogging site using WordPress

seolair.com/”>bloggers who opt to start a seolair.com/”>blogging site using WordPress definitely will not be upset by how much time it requires to set up a new seolair.com/”>blogging site. A new seolair.com/”>blogger is able to basically start a seolair.com/”>blogging site with WordPress after only minutes. The only real necessities when it comes to beginning a new weseolair.com/”>blog are a valid e-mail address in addition to a username. The seolair.com/”>blogger types in these details in the signup web page and then is provided with a password practically instantaneously. Subsequently the seolair.com/”>blogger just needs to have a look at their e-mail, follow the activation link provided and make use of the password provided and then the process is actually completed. The seolair.com/”>blogger can start running a seolair.com/”>blog instantly.

Best seolair.com/”>blog Software: Support Provided through WordPress

WordPress offers you lots of support for seolair.com/”>bloggers of all skill ranges. The support supplied with WordPress is comprised of your being able to speak to their support team members plus the ability to attain help by many other members through the use of online community forums. Even though the support personnel have proven to be remarkably responsive, a number of seolair.com/”>bloggers benefit from being able to communicate with other seolair.com/”>bloggers with community forums. This is because the community forums happen to be active 24 hours a day and then seolair.com/”>bloggers can find help from peers anytime.

seolair.com/”>blog Management Software: Being profitable With Your Weseolair.com/”>blog

One of the best elements about WordPress is you are able to host your own seolair.com/”>blogs on your server, utilizing the website name you decide on. This situation lets you establish seolair.com/”>blogs which will pull in money by advertisements on the weseolair.com/”>blog, or possibly with the help of Google Adsense or various online advertising services.

Any time you are looking at being profitable utilizing your seolair.com/”>blogs, the main factor will be to make a variety of seolair.com/”>blogs in numerous markets after awhile. This action is often unbelievably time intensive, even for the most skilled seolair.com/”>blogger.

If you would like to discover more about a software application that can duplicate your seolair.com/”>blogs simply, you may click the following link (Create And Upload seolair.com/”>blog To Your Website Software).

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This Gmail Feature Would Be Amazing

Friday, March 19th, 2010
seoblackhat.com%2F2010%2F03%2F15%2Fthis-gmail-feature-would-be-amazing%2F”>seonews.seolair.com/wp-content/plugins/wp-o-matic/cache/a539e_imagebutton.gif?url=http%3A%2F%2Fseoblackhat.com%2F2010%2F03%2F15%2Fthis-gmail-feature-would-be-amazing%2F” height=”61″ width=”51″ />

I know you Google Employees read this seolair.com/”>blog.

So listen up: take that free time or whatever it is that lets you start up side projects and implement this feature in gmail:

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It will be so incredibly useful that I’m shocked no one has done it before. Shit, if Hotmail implemented this feature and fixed it so the browser back button worked, I’d fucking start using hotmail: it would be that helpful.

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Gmail Feature Follow-Up: This Ain’t Mashable Here!

Friday, March 19th, 2010
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Alright so already the “seoblackhat.com/2010/03/15/this-gmail-feature-would-be-amazing/”>This Gmail Feature Would be Amazing” has more tweets than any other post I’ve ever done. Sure, 120 (as i’m writing this) isn’t earth-shattering, but this seolair.com/”>blog ain’t exactly mashable, (where every retarded post gets that many.)

But I’ve been convinced by the comments that it could be turned into an auto spammer with the auto-resend feature. No problem, we don’t need it. We just need to be reminded in 1-7 days when the thread we started or replied to has not been responded to.

Most of the time the email will be a reply with the original quoted saying “Where are we on this?” But not always.

If you understand GTG, you know why this would be so incredibly helpful. Even if you don’t, you probably understand at least half the benefit.

So Google: Where’s my new feature?!?

Hotmail? . . .Anyone?

Bueller?

Bueller?

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Content Strategy Interview with Expert Lawrence Coburn

Friday, March 19th, 2010

Click the Twitter icon below to tweet the selection as a twote (tweet quote).

RateItAll.comIn the little over a year that I’ve been working here at Vertical Measures I must admit that I’ve been very lucky to meet and speak with some of the most interesting and influential people in the interactive space. I thought that it was about time to start sharing the fantastic information that I am able to derive from these interactions with the Vertical Measures seolair.com/”>blog readers.

Recently, I was able to interview Lawrence Coburn, an original founder of RateItAll, who has been obsessing about social media combined with consumer ratings since the 90’s. He is a frequent public speaker on topics related to user generated content, seo, and social media distribution. He sat on a panel at the Online Marketing Summit in San Diego with our president, Arnie Kuenn, a couple of weeks ago, and his insight into content strategy in my opinion is invaluable. In this interview, Lawrence discusses content strategy, viral content curation and his organization RateitAll.
 
Elise Redlin-Cook: Let’s start with a general question.  We have always heard that content is king, but content strategy and development are truly gaining traction now.  What do you see happening over the next 2 or 3 years with respect to content strategies?Lawrence Colburn, RateItAll.com
 
Lawrence Coburn: For years now, we’ve been hearing that traditional organic search as provided by Google would be displaced by something.  Social search, social media, QA sites…. but it still hasn’t happened.  And from where I’m sitting, it’s showing no signs of happening – Google referrals seem as strong as ever.
 
So in my mind, seonews.seolair.com/wp-content/plugins/wp-o-matic/cache/1fbb2_twitter-icon1-150×150.png” alt=”twitter icon” title=”twitter icon” class=”alignnone size-thumbnail wp-image-5352″ />making sure your content strategy is aligned first and foremost with Google remains the top priority.  A lot of the classic content development strategies are as relevant today as they were a few years ago.  Creating compelling content around themes that are timely, frequently searched for, and/or unusually monetizable still seems like good strategy to me.

Over the next years, the format of that content is going to matter quite a bit.  For example, mobile internet browsing is skyrocketing – making sure your content is deliverable in a smaller footprint seems like a real basic thing every site is going to have to figure out soon, if they haven’t already.

Elise: What are some of the best ways to maximize content curation and engagement with the audience? (voting/commenting/etc)
Lawrence: This is a topic near and dear to my heart.  The biggest engagement win we’ve ever had on RateItAll is turning off the registration requirement on "liking" content.  We saw a 20x increase in engagement.  And as simple a "like" vote is, it’s critical to the UGC ecosystem.  Most people post on the internet because they like getting a reaction.  A "like" vote is a reaction, and one that can be packaged up in a digest or email alert which can bring folks back to the site.
 
Elise: Is there an applicable methodology to creating viral content, or does it just happen?
 
Lawrence: If only I knew.  I think there are definitely some principles that seem to work more than others.  Put all the content on one page and make sure people don’t have to click around to get the full impact.  Call out the most important sharing buttons: email, Facebook, and Twitter, in that order, and bury the hundreds of other sharing buttons.  Use lots of photos and/or video.  Don’t be afraid to use the Top Ten format, and check out the copy writing of celebrity and teen magazines for examples.  Oh yeah, have a syndicate of friends on places like Digg and StumbleUpon.  Beyond that it’s pretty much a crapshoot.
 
Elise: Facebook seems to be growing to be almost as large or important as Google.  Is there a recommended content strategy for Facebook?
 
Lawrence: Facebook Connect!  It’s fantastic – it gives you distribution via the Facebook newsfeed, lowers the sign up hurdle for new users, and gives you real ID on posts.  There is no reason for any site not to offer FB connect as a sign up option.  One thing I like is when sites try and get both – real email and name, and then a synch with Facebook.  This gives you ownership of the user AND the distribution might of FB.
 
Elise: Is there such a thing as a “social media expert/guru?” If so, would they better be described as “content strategist” since Content is what often drives Social Media?
 
Lawrence: Haha, I love gurus.  I can’t get enough of them.  I think I have something like 400 gurus following me on Twitter, and it makes me feel great. My advice to you if you are a guru is not to use the word "guru" anywhere near your bio.  The term has become a parody of itself.  Content is certainly big, but so is the distribution piece.  You need both to have success in this industry.
 
Elise: Since we are an seo agency focused on building great links for clients, what have you found to be the most successful content strategy for gaining backlinks? Why?
 
Lawrence:  seonews.seolair.com/wp-content/plugins/wp-o-matic/cache/1fbb2_twitter-icon1-150×150.png” alt=”twitter icon” title=”twitter icon” class=”alignnone size-thumbnail wp-image-5352″ />Widgets still work, and they’re pure gold from a link building perspective because you get to name your anchor text.  Awards and other Seals of Approval are great as well – who doesn’t like to win an award?  In general, tapping into people’s self expression or vanity are proven ways to get people to link to you.
 
Elise: Who are the three people (or companies, organizations, etc.) that everyone should be following?
 
Lawrence: My two favorite seolair.com/”>blogs are AVC and CDixon.org – oddly, both are New Yorkers and I’m in SF.  I guess it’s NOT an East Coast West Coast thing.  In terms of following on Twitter, I think David Weekly, founder of PB Works is really smart and funny.  I’m also a proud Rand fanboy – I think he’s brought a lot of credibility to the seo space.  In terms of seo posts, dig around Stuntdubl.com – Todd has some meaty posts in there.
 
Elise: What would you tell a senior in college who will be graduating this spring with a degree in journalism and really had their heart set on writing for a newspaper someday?
 
Lawrence: I would say, "Nice call!  Seriously!"  The ability to write is way underrated.  I find myself writing about 40 percent of my time at work, which is a staggering amount when you think about it.  Between seolair.com/”>blogging, representing my company on social media, sales approach letters, etc. – I find writing to be an absolutely crucial, and unusual skill.  And there are media companies that are growing – HuffPo is killing it I understand, as are a number of the big tech seolair.com/”>blogs.  I would definitely advise them to start building their personal brand as soon as possible… they will get hired based not only on their skills, but on their reach.
 
Elise: What inspired you to start RateItAll?
 
Lawrence:  Haha, that’s a good and easy question.  I put that site online in 1999 with some friends from school.  We saw how Amazon was allowing real people to write reviews of books and movies, and we wondered, over pitchers of beer at 3:30 a.m., why we couldn’t do that for everything.  So there you have it.
 
Elise: So, Lawrence it seems that you always have an exciting project in the works… what are you working on right now?

Lawrence: I’m glad you asked!  My company RateItAll, a consumer reviews site, is just wrapping up a project in an area that I think is the single most exciting thing on the Internet right now – geolocation, specifically, the universe of new business opportunities that exist when you know the physical location of the end user.  I think this has implications for virtually all aspects of online business, from SEM, to Ecommerce to advertising.

Our project is an iPhone App called DoubleDutch – it’s kind of a cross between Foursquare and Yelp and lets you "check in" to stay connected with your friends, and read and write reviews of the places around you.  The coolest thing about this app is that we are white labeling it, so any community around a geographic location can have their own social check-in app.  We think this could be huge for universities, conferences, hotels, and so forth.  It’s a very exciting time for us – if you have an iPhone, please try it out!

 

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  2. How To: Create and Promote Link Worthy Content
  3. seo-2010/” rel=”bookmark” title=”Permanent Link: Targeted Social Media Campaigns that Work for seo“>Targeted Social Media Campaigns that Work for seo

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Targeted Social Media Campaigns that Work for SEO

Friday, March 19th, 2010

 

Click the Twitter icon below to tweet the selection as a twote (tweet quote).

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Recently Elise and I presented on a webinar that discussed how you can utilize targeted social media campaigns that work best for search engine optimization. Many of the questions we received after the webinar were about our resources, infographics, tools, and also specific niche social media sites. What better way to answer all those questions, and more, than with a seolair.com/”>blog post? 

If you want to watch the webinar in its entirety find it on our free seo webinars page. We really wanted to focus on explaining how social media and seo can combine to create a great targeted campaign. A targeted social media campaign is one in which a small number of social media platforms are utilized to market to your prospective consumer. Finding the right niche social media platform, weighing your options, strategizing, and planning out your messaging is important to the success of your targeted social media campaign.  
 
Strategy
twitter iconseonews.seolair.com/wp-content/plugins/wp-o-matic/cache/772da_twitter-icon-150×150.png” style=”width: 20px; height: 20px;” />Unless you know your strategy you can’t get started finding the right site for your social media campaign. Below are a few social media experts/seolair.com/”>blogs we follow and subscribe to that help us here at Vertical Measures in determining our client’s social media strategy:
 
Guy Kawasaki http://holykaw.alltop.com/how-to-demo-twitter
 
Jay Baer- “7 Steps to Creating a Social Media Strategy”
 
Social Media Examiner- “8 Simple Steps to Growing a Quality Twitter Following”
 
Brian Carter- seolair.com/”>blog/the-5-things-i-hate-about-social-media.html”>“The 5 Things I Hate About Social Media”
 
Dan Zarrella- “Science of ReTweets"
 
Integrating seo
Next up, one must integrate seo into your social media campaign. An infographic from Dailyseolair.com/”>bloggr.com, seolair.com/”>bloggr.com/social-media-cheat-sheet.gif”>"The CMO’s Guide to The Social Media Landscape", provides you with a great guide to picking and choosing targeted social media sites applicable to your needs. You’ll notice this handy infographic also shows you the benefits each site provides for seo.
 
Niche Social Media Sites
Before assuming the right social media site for your needs you should examine niche sites as well as popular platforms like Twitter and Facebook. In this infographic from Pingdom.com, "Age Distribution on Social Network Sites", you’re able to narrow down your options, but twitter iconseonews.seolair.com/wp-content/plugins/wp-o-matic/cache/772da_twitter-icon-150×150.png” style=”width: 20px; height: 20px;” />don’t be surprised if the best social media site for your needs is actually a niche site. Below I’ve listed a few resources to find niche sites that you should look at during your research, but remember new sites are starting up on a regular basis: stay on top of the trends.
 
seolair.com/”>blog/social-media/list-social-networks/”>"233 Social Networking Sites for Marketing Your seolair.com/”>blog"- Great list of sites that you can use for more than just marketing your seolair.com/”>blog.
 
seolair.com/”>blog.marketnet.com/index.php/2009/11/09/16-niche-healthcare-social-networks/”>"16 Niche Healthcare Social Networks"- If your niche is in the medical industry check out this seolair.com/”>blog post, but also check out iCareCafe.com and TigWeb.org.
 
"Top 100 Niche Social Media Sites"- Listed by industry, a very comprehensive list.
 
Measuring Results
What can you measure in social media? You can use tools like SocialMention.com to check brand mentions, but don’t forget about measuring traffic with click through rates (use short URLs like bit.ly), and Google Analytics. Did you know that you can use Google Analytics for Facebook Pages? "seolair.com/”>blog/2010/google-analytics-for-facebook-fan-pages/”>Google Analytics for Facebook Fan Pages" will show you how. Use this in addition to Facebook’s internal insights.
 
Optimizing Social Media Pages
There are many ways you can perform SMO: using keywords whenever possible, building up the PR of your profile sites: point some links back to your profile pages through badges on your site, comments on seolair.com/”>blogs, and directories as applicable, in addition to importing your seolair.com/”>blog, and filling out everything on your profile page.
 
Additional Tools
Hootsuite- Management tool for Twitter, Facebook, LinkedIn, MySpace, WordPress and Foursquare. Great iPhone app, and very user friendly.
Tweetdeck- Management tool for Twitter, Facebook, LinkedIn and other social media sites. Not as user friendly as Hootsuite, but an option.
Smart Brief- Receive e-mail newsletters 5 days per week in the industry of your choice. Smart Brief will put together a list of seolair.com/”>blog posts, news articles, and videos from the day (or week) in your industry.
Buzzom.com- Twitter management tool to help you easily search your followers, get rid of followers who aren’t following you back, and much more.
 
Feel free to add to the comments below any questions or resources you have regarding targeted social media campaigns.

 

 

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